IN ISSUE TWO WE’LL LOOK AT THE WHAT, WHY AND HOW OF TRUST – FROM BLOCKCHAIN AND BANKING TO FAKE NEWS AND FRAUD.
Brand trust is a currency that’s easily squandered. Even a slight marketing mishap and your well-trusted, well-established business can crumble under the power that is social media. Your brand is your promise, and staying true to it is critically important.
Winning customers’ trust is a top prize for brands. And when that trust is lost, it’s very difficult to regain. So how can you get ahead of the competition with your trust-building strategy? Dr. Charles Spinosa offers a fresh perspective.
As Director of Communications and Learning at Sky, Mark Johnston is tasked with building relationships with thousands of employees throughout the UK. Here he shares his secrets on building trust through strategic internal communication