Animation of trust fall exercise

Trust

IN ISSUE TWO WE’LL LOOK AT THE WHAT, WHY AND HOW OF TRUST – FROM BLOCKCHAIN AND BANKING TO FAKE NEWS AND FRAUD.

Illustration of a can of Dazzle dog food

Trust through internal comms

As Director of Communications and Learning at Sky, Mark Johnston is tasked with building relationships with thousands of employees throughout the UK. Here he shares his secrets on building trust through strategic internal communication

Trust at first sight

Winning customers’ trust is a top prize for brands. And when that trust is lost, it’s very difficult to regain. So how can you get ahead of the competition with your trust-building strategy? Dr. Charles Spinosa offers a fresh perspective.

scanning barcode on wine bottle with phone

Blockchain explained

It’s a complex technology, but blockchain isn’t impossible to understand. This is the technology stripped down to the basics and put into real-world use for marketers

Take our fake news quiz

Can you spot fake news? Have a sniff at these eight examples and see if you can tell which smell fishy.

Blurred tabloid headlines

Trust the media

We’ve assembled a group of journalists, media commentators and business owners to answer the age–old question: should we trust what we see in the media?

The Trust Experiment

We’ve entered an era in which trust building is paramount for brands – but what exactly is trust and why is it so important?

Can we help you?

If you have a project you think would benefit from the White Light approach, please get in touch and tell us all about it. We’re keen to help tackle the issues your business might face.

+44 (0)131 555 6494
info@whitelightmedia.co.uk