Reasons to Be Cheerful

In the summer of 1979 Ian Dury and the Blockheads offered 66 reasons to be cheerful (we counted) in their top 10 single of that name – everything from porridge oats to the Bolshoi Ballet. In that spirit here’s our antidote to all this anxiety we’ve been talking about. We can’t compete with Ian Dury, but here are five reasons to be cheerful in 2018 from some of the smartest – and most optimistic – folk in marketing.